Top Apparel & Fashion Websites in Poland

Name: Top websites in Poland (Apparel & Fashion)
Creator: Semrush
License: https://www.semu.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Poland, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

vinted.pl

17.46M

54.02%9.43M

45.98%8.03M

↑50.72%

↑21.81%

Direct

zalando.pl

14.68M

36.48%5.36M

63.52%9.32M

↑45.82%

↑0.58%

Direct

eobuwie.com.pl

6.36M

26.42%1.68M

73.58%4.68M

↑77.69%

↓3.9%

Direct

reserved.com

6.3M

26.79%1.69M

73.21%4.61M

↑32.07%

↑15.17%

Direct

sinsay.com

5.49M

26.37%1.45M

73.63%4.04M

↑46.02%

↑1.24%

Direct

shein.com

5.23M

20.26%1.06M

79.74%4.17M

↓2.34%

↑79.89%

Direct

hm.com

5.01M

35.18%1.76M

64.82%3.25M

↑22.87%

↑3.98%

Direct

zalando-lounge.pl

4.59M

53.37%2.45M

46.63%2.14M

↑40.33%

↓1.46%

Direct

zara.com

3.71M

43.34%1.61M

56.66%2.1M

↑42.05%

↓0.35%

Direct

ccc.eu

3.41M

17.77%606.03K

82.23%2.81M

↑29.22%

↓17.11%

Direct

adidas.pl

3.07M

34.27%1.05M

65.73%2.02M

↑109.38%

↓5.13%

Direct

modivo.pl

2.27M

37.83%860.48K

62.17%1.41M

↑40.96%

↑8.01%

Direct

sklepmartes.pl

2.19M

19.74%433.11K

80.26%1.76M

↑59.16%

↑23.66%

Direct

mohito.com

2.09M

22.56%472.28K

77.44%1.62M

↑15.42%

↓8.62%

Direct

answear.com

2.04M

43.42%886.71K

56.58%1.16M

↑30.22%

↑12.63%

Direct

mango.com

1.93M

19.66%379.68K

80.34%1.55M

↑118.27%

↑34.28%

Direct

housebrand.com

1.88M

29.45%554.93K

70.55%1.33M

↑18.61%

↑0.73%

Direct

avanti24.pl

1.85M

6.35%117.23K

93.65%1.73M

↑164.97%

↑48.67%

Direct

ochnik.com

1.5M

24.49%366.47K

75.51%1.13M

↓7.02%

↑37.05%

Direct

lamoda.pl

1.45M

25.03%363.87K

74.97%1.09M

↓0.56%

↑97.57%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Apparel & Fashion Websites in Poland on March 2026

As of March 2026, vinted.pl leads Apparel & Fashion in Poland with 17.46M monthly visits. Its audience skews desktop-first (54.02% desktop / 54.02% mobile), and traffic is up month over month 50.72% and up year over year 21.81%. zalando.pl holds second with 14.68M visits and a mobile-leaning mix (36.48% desktop / 63.52% mobile), while eobuwie.com.pl ranks third with 6.36M visits.

Across the leaders, szachownica.com.pl is the most mobile-first (99.08% of visits), whereas gomez.pl is the most desktop-reliant (56.55%). Momentum favors converse.pl in the latest month (418.96%), while andzela.com shows the steepest pullback.

Acquisition patterns also differ: vinted.pl is driven primarily by search, vinted.pl by direct, and vinted.pl by referral; overall, 95 of the top 100 sites are direct-led, 5 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Poland