Top Apparel & Fashion Websites in Japan

Key Insights on Top Apparel & Fashion Websites in Japan on January 2026

As of January 2026, mercari.com leads Apparel & Fashion in Japan with 67.38M monthly visits. Its audience skews mobile-first (42.11% desktop / 42.11% mobile), and traffic is down month over month -6.66% and down year over year -13.77%. zozo.jp holds second with 28.75M visits and a mobile-leaning mix (17.51% desktop / 82.49% mobile), while uniqlo.com ranks third with 19.07M visits.

Across the leaders, doublemonk.com is the most mobile-first (100% of visits), whereas tradeinn.com is the most desktop-reliant (69.66%). Momentum favors mark.style in the latest month (1,793.48%), while maisonmargiela.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (496,193.4%), contrasted with amiparis.com (-43.84%).

Acquisition patterns also differ: mercari.com is driven primarily by search, mercari.com by direct, and mercari.com by referral; overall, 78 of the top 100 sites are direct-led, 22 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.