Top Apparel & Fashion Websites in Austria

Key Insights on Top Apparel & Fashion Websites in Austria on January 2026

As of January 2026, zalando.at leads Apparel & Fashion in Austria with 2.82M monthly visits. Its audience skews mobile-first (30.28% desktop / 30.28% mobile), and traffic is up month over month 7.73% and down year over year -20.1%. hm.com holds second with 1.38M visits and a mobile-leaning mix (19.47% desktop / 80.53% mobile), while zara.com ranks third with 929.76K visits.

Across the leaders, dobell.de is the most mobile-first (100% of visits), whereas thenorthface.com is the most desktop-reliant (85.77%). Momentum favors missmary.com in the latest month (2,644.12%), while hessnatur.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (129,841.08%), contrasted with limango.de (-44.71%).

Acquisition patterns also differ: zalando.at is driven primarily by search, zalando.at by direct, and zalando.at by referral; overall, 96 of the top 100 sites are direct-led, 3 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.