Create content that ranks and gets cited
Research, write, and optimize your content with the data to make your brand visible everywhere people search.
One content workflow. Every visibility surface.
Content Toolkit makes it incredibly easy to create content that's optimized for search and users. It's a huge time saver for every step of the content creation process. I highly recommend it.
Adam Connell
Founder, Blogging Wizard
Research, write, and optimize faster with Semrush
Find the right topics to cover
Topic Finder analyzes Semrush keyword data, your site, and your competitors to surface trending, high-impact topic ideas.
Generate content backed by Semrush data
Build long-form content based on Semrush keyword and prompt data, not guesswork. Set your brand voice and tone. Optimized for both Google rankings and AI citations.
Repurpose every piece across multiple channels
Turn any article into social posts, email newsletters, and GBP updates in seconds. Publish directly through native integrations. One content investment. Maximum distribution.
Optimize for SEO and AI search
Most tools score your content for Google. AI Search Optimizer scores it for traditional Google AND AI search at the same time. Every recommendation is backed by real visibility signals from Semrush data.
Run your content strategy on data, not guesswork
Stop choosing topics by feel. Keyword Strategy Builder turns your keyword research into a structured content plan — clustered by topic and prioritized by opportunity.
Publish directly to WordPress, Mailchimp, and social
AI writing powered by real SEO data
28B+ keywords to shape every brief
One interface from idea to published post
Your tools to create content that ranks and gets cited
Don't just take our word for it
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Marketers all over the world trust Semrush
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Used by 28M marketers worldwide
35%
Chosen by 35% of the Fortune 500
21
Times awarded best SEO software suite
Learn more about content marketing
Extend your content globally
Scale up your content production with Semrush for Enterprise. Automate content gap analysis and add unlimited writers to your account.
FAQ
Semrush’s database covers 28B+ keywords across 142 geo databases. Keyword Magic Tool surfaces 20M+ ideas from a single keyword. It's one of the largest keyword databases in the industry.
Yes, Keyword Magic Tool and Keyword Overview support 142 global databases — meaning you can find content ideas for any market or region. You can also check local keyword metrics like volume and CPC for any city or ZIP code. Domain Overview and Organic Rankings add competitor context for the same 142 markets. With Prompt Research, you can research AI topics across 32 global databases.
Keyword Strategy Builder works by automatically grouping your keyword research into topic clusters and then mapping them into a content plan. It shows which topics to target, which pages to create, and which existing pages to optimize.
Yes, you can use Semrush keyword research to plan paid campaigns. The PPC Keyword Tool organizes your keywords into ad groups for Google Ads campaigns. Advertising Research shows which keywords competitors are bidding on. You can plan organic and paid alongside each other in Semrush.
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