Where does AI get its information? And how to get cited
AI gets information from channels like training data, live online information, and licensing partnerships.
Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search optimization, and content strategy—with a special focus on ideating and implementing AI-driven processes. By leveraging in-depth search intent analysis, refined information architecture, and user-centered design, Zach consistently delivers high-impact content that drives business outcomes.
Expertise
- on-page seo
- technical seo
- search intent analysis
- ux/ui for seo
- geo
- ai search optimization
Education
- BS in Psychology
Author
8 Best AI Content Marketing Tools for 2026 (Tried & Tested)
The best AI content marketing tools include Semrush‘s AI Visibility Toolkit and ChatGPT.
What is query fan-out? How to find & optimize for subqueries
Query fan-out splits one AI prompt into a dozen or more subqueries. Learn how to find the ones that matter for your brand, and how to cover them.
Contributor
How to use AI tools for competitor analysis in 2026
ChatGPT alone won‘t cut it. See how to use AI tools for competitor analysis the right way, with Semrush MCP and a step-by-step workflow.
AI content optimization: The complete guide
AI content optimization is the practice of using AI tools to improve content and enhance its performance.
Why Are My Competitors Showing up in AI Search and Not Us?
Find out why your competitors show up in ChatGPT, Perplexity, and Google AI Overviews while you don‘t. And what to do about it.