Semrush prompt research
Know what people ask AI before your competitors do
289M+ real prompts, refreshed monthly. See which topics have demand, which brands win the answers, and where you have room to grow.
17 years of search intelligence, rebuilt for how people search today
We're consistently getting featured in Google AI Overviews as well as listed as sources in LLMs.
Andrea Schultz
SEO Director, Sure Oak
AI answers don't mention brands by accident. Find out what it takes to win the mention.
Check AI topic volume and intent
See how often specific topics are asked about across AI platforms, and what kind of answer the user is looking for — informational, commercial, or transactional.
Benchmark competitors
Find out which brands appear most in AI-generated answers for your target prompts. Track share of voice in AI search the same way you track it in Google.
Analyze visibility across LLMs and markets
Semrush has prompt data on ChatGPT, Perplexity, Gemini, AI Mode and more across more than 40 global markets.
Monitor your AI brand sentiment
The Brand Performance tool shows you the narrative drivers behind your brand’s AI mentions, and your specific gaps to fix to improve your overall sentiment.
289M+ AI prompts
42 geographic AI prompt databases
36M+ unique brands for AI visibility analysis
Daily, weekly, and monthly data refreshes
Every tool you need for AI visibility
Don't just take our word for it
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Marketers all over the world trust Semrush
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Used by 28M marketers worldwide
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Chosen by 35% of the Fortune 500
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Awarded best SEO software suite 21 times
How brands grow their AI visibility with Semrush
Learn more about prompt research
The most trusted name in search data. Now in AI search.
Deeper prompt research data, more LLMs, and advanced reporting built for teams managing brand visibility across multiple markets, domains, or brands.
FAQ
Prompt research is the AI-era equivalent of keyword research. Instead of tracking what people type into Google and where a website ranks, it tracks what people ask AI tools like ChatGPT and which brands those tools recommend in response. As more consumer behavior moves to AI, understanding prompt data helps you show up where your audience is actually looking.
Semrush tracks prompts and brand mentions across the major AI platforms including ChatGPT, Google AI Mode, AI Overviews, and Gemini, giving you a cross-platform view of AI search visibility.
Keywords tell you what people searched. Prompts tell you what they asked and what they got back. Prompt Research surfaces conversational queries, the intent behind them, and which brands are being recommended by AI, so you can optimize for the answer rather than just the search.
Yes. For any prompt, you can see which brands are appearing in AI-generated answers and how their share of voice compares to yours. It works the same way competitive keyword analysis does in traditional SEO.
Prompt data refreshes daily, weekly, and monthly depending on the tool — so you're always able to work with current information, not a snapshot from last quarter.
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