Top Beauty & Cosmetics Websites in New Zealand

Key Insights on Top Beauty & Cosmetics Websites in New Zealand on July 2026

As of July 2026, farmers.co.nz leads Beauty & Cosmetics in New Zealand with 2.14M monthly visits. Its audience skews mobile-first (24.45% desktop / 24.45% mobile), and traffic is up month over month 21.44% and up year over year 3.86%. hikoco.co.nz holds second with 339.83K visits and a mobile-leaning mix (34.63% desktop / 65.37% mobile), while stylevana.com ranks third with 230.2K visits.

Across the leaders, theperfumeshop.com is the most mobile-first (100% of visits), whereas moona.store is the most desktop-reliant (100%). Momentum favors theperfumeshop.com in the latest month (50,998.77%), while lookfantastic.com shows the steepest pullback.

Acquisition patterns also differ: farmers.co.nz is driven primarily by search, farmers.co.nz by direct, and farmers.co.nz by referral; overall, 60 of the top 100 sites are direct-led, 30 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.