Top Hospitality Websites in the World

Key Insights on Top Hospitality Websites in the World on January 2026

As of January 2026, booking.com leads Hospitality in the World with 452.05M monthly visits. Its audience skews mobile-first (43.27% desktop / 43.27% mobile), and traffic is up month over month 10.56% and down year over year -0.66%. agoda.com holds second with 105.61M visits and a mobile-leaning mix (26.94% desktop / 73.06% mobile), while marriott.com ranks third with 48.14M visits.

Across the leaders, ead.me is the most mobile-first (99.34% of visits), whereas expediapartnercentral.com is the most desktop-reliant (88.25%). Momentum favors knt.co.jp in the latest month (83.3%), while visitsaudi.com shows the steepest pullback. On a yearly view, thelounges.co.uk posts the strongest expansion (174.94%), contrasted with knt.co.jp (-34.06%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 89 of the top 100 sites are direct-led, 4 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.