Top Hospitality Websites in France

Key Insights on Top Hospitality Websites in France on January 2026

As of January 2026, booking.com leads Hospitality in France with 24.79M monthly visits. Its audience skews mobile-first (46.81% desktop / 46.81% mobile), and traffic is up month over month 24.16% and down year over year -8.94%. airbnb.fr holds second with 14.06M visits and a mobile-leaning mix (36.74% desktop / 63.26% mobile), while kayak.fr ranks third with 4.3M visits.

Across the leaders, hotelelizabeth.sk is the most mobile-first (100% of visits), whereas verychic.fr is the most desktop-reliant (67.7%). Momentum favors cally.com in the latest month (495.9%), while secretbox.fr shows the steepest pullback. On a yearly view, hotelelizabeth.sk posts the strongest expansion (208,511.53%), contrasted with travelzoo.com (-46.25%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 93 of the top 100 sites are direct-led, 5 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.