Top Retail Websites in Spain

Key Insights on Top Retail Websites in Spain on January 2026

As of January 2026, amazon.es leads Retail in Spain with 146.75M monthly visits. Its audience skews mobile-first (34.82% desktop / 34.82% mobile), and traffic is down month over month -5.65% and down year over year -1.5%. aliexpress.com holds second with 71.49M visits and a mobile-leaning mix (27.7% desktop / 72.3% mobile), while shein.com ranks third with 29.86M visits.

Across the leaders, gafas.es is the most mobile-first (98.14% of visits), whereas vinted.es is the most desktop-reliant (57.1%). Momentum favors oysho.com in the latest month (107.42%), while alcampo.es shows the steepest pullback. On a yearly view, shein.com posts the strongest expansion (121.53%), contrasted with hogarmania.com (-32.01%).

Acquisition patterns also differ: amazon.es is driven primarily by search, amazon.es by direct, and amazon.es by referral; overall, 96 of the top 100 sites are direct-led, 4 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.