Semrush 2025: The Year in Review
When the Ground Beneath Marketers Shifted
December 23, 2025
Recognition underscores Semrush’s role in search and AI visibility
Semrush, a leading digital visibility management platform, has been named to four of G2’s 2026 Best Software Awards lists, including:
G2’s annual Best Software Awards rank the world’s top software companies and products based on verified user reviews and publicly available market presence data. With more than 50 million annual visits from software buyers, according to Semrush Traffic Analytics data, G2 remains one of the most widely used platforms for evaluating enterprise technology solutions.
As software discovery increasingly shifts toward AI-generated recommendations and conversational interfaces, trusted third-party validation plays an even greater role in how buyers evaluate technology. Recognition in G2’s 2026 Best Software Awards reflects the real-world outcomes our customers are achieving and reinforces our commitment to helping brands remain visible across the evolving digital discovery landscape.
Andrew Warden, Chief Marketing Officer at Semrush
Semrush’s inclusion across four lists reflects continued growth in customer adoption and satisfaction, as organizations increasingly look for platforms that help them manage discoverability across both traditional search engines and AI-driven interfaces.
Our Best Software Awards are grounded in trusted data from authentic customer reviews. They not only give buyers an objective, reliable guide to the products that help teams do their best work, but they’re also the proof AI search platforms rely on when sourcing answers. Congratulations to this year’s winners, including Semrush. Earning a spot on these lists signals real customer impact.
Godard Abel, co-founder and CEO at G2
About G2’s 2026 Best Software Awards
G2’s 2026 Best Software Awards feature dozens of award lists, ranking software vendors and products using G2’s proprietary algorithm. The results are based on G2’s verified user reviews and publicly available market presence data. To be eligible for the Best Software Awards, a software company or product must have received at least 10 approved reviews during the 2025 calendar year. Scores reflect only data from reviews submitted during this evaluation period.
To learn more, view G2’s 2026 Best Software Awards and read more about G2’s methodology.
