Semrush Plans Comparison: Semrush One vs SEO Toolkit

Semrush One includes full access to the SEO Toolkit and the AI Visibility Toolkit within a single subscription. It’s designed for teams managing both traditional search rankings and AI-driven discovery.

This Semrush plans comparison explains how those options differ and which plan fits your workflow.

Note: For organizations with advanced customization needs, Enterprise AIO is available at the enterprise level.

Semrush One Plans

Semrush One is built for modern search, where SEO and AI visibility are inseparable. You get everything from the SEO plans—plus AI visibility tracking across Google AI Overviews, ChatGPT, Gemini, and other AI-powered discovery surfaces.

Semrush One is available in three main tiers:

• Starter: SEO Pro Plan + AI Visibility Toolkit
• Pro+: SEO Guru Plan + AI Visibility Toolkit with expanded prompt tracking
• Advanced: SEO Business Plan + AI Visibility Toolkit with expanded API and MCP limits   

Semrush SEO Toolkit Plans

Semrush’s SEO Classic plans are built around traditional SEO workflows and usage limits. You choose a tier (Pro, Guru, or Business) based on the number of websites you need to monitor and the depth of SEO data you require.

These plans focus exclusively on traditional SEO performance like keyword rankings, site audits, backlinks, competitor analysis, and reporting.

Semrush One vs SEO Toolkit Plans Comparison Table

For a detailed description of each subscription level’s limits and features, please check our pricing page.

Middle Tier Plan Comparison: Semrush Guru vs Semrush One Pro+

To compare the two tracks at the same tier level, here’s a breakdown between the two middle tiers: SEO Toolkit Guru and Semrush One Pro+. 

Semrush Plans Comparison: Quick Decision Guide

Choose Semrush SEO Toolkit if:

• Rankings and traffic answer most stakeholder questions
• You don’t need to report on AI-generated answers yet
• Your SEO workflow is stable and SEO-only
• You want the most cost-efficient option for traditional SEO

Choose Semrush One if:

• SEO rankings no longer explain all questions from your leadership
• AI visibility and GEO topics come up in client or exec conversations
• You manage total search visibility for multiple domains, brands, or clients
• You want SEO and AI visibility in one reporting system

If you checked anything in the second list, Semrush One Pro+ is likely the better fit.

Why Bundle SEO and AI Visibility?

AI-generated answers now influence how people discover and compare brands, but it does not operate independently of SEO. Authority, content depth, structured information, and overall search presence all contribute to which sources are cited or reflected in AI-generated results.

As a result, changes in AI visibility are often tied to changes in SEO performance.

When AI tracking is reviewed separately, that connection is harder to see. Bundling SEO and AI visibility allows both to be evaluated together, making it easier to understand how optimization efforts affect brand exposure across traditional search and AI-generated results.

For teams responsible for search performance, tracking both in one place provides clearer insight into what’s driving visibility and what needs to change.

Is Semrush One Pro+ Worth It?

Semrush One Pro+ is worth it if GEO (generative engine optimization) and AI visibility is part of your reporting or strategy.  

When billed annually, the monthly cost narrows the pricing gap between standalone SEO plans and the bundled option, bringing it close to, and in some cases below, the monthly cost of standalone SEO plans.

• An annual plan of Semrush One Pro+ ($248.17/month) is essentially the same cost as a monthly plan of Semrush Guru ($249.95/ monthly).
• An annual plan of Semrush One Advanced ($416.66/month annual) is $83.29 less per month than a monthly plan of Semrush Business ($499.95/month monthly).

For teams committed to expanding beyond traditional SEO, these annual plans for Semrush One offer the best deal.

When Semrush Guru Is Enough

Semrush Guru can be the right choice when your work is focused exclusively on traditional SEO workflows.

Guru may be sufficient if:

• Rankings and traffic answer most visibility questions
• Reporting is centered on Google search performance
• You are not expected to explain AI-generated answers or brand mentions
• Your SEO workflow is stable and SEO-only

In these cases, Guru continues to provide strong capabilities for keyword research, rank tracking, site audits, content analysis, and competitor research.

However, teams using Guru alone should be aware that AI-driven discovery is increasingly shaping how users research and compare options. Even if AI visibility isn’t part of your current reporting, ignoring it entirely can create blind spots as brands begin appearing in AI-generated search experiences.

Who is Semrush One For?  

Semrush One is for teams who need to track both traditional SEO and AI visibility—without managing multiple subscriptions.

It’s designed for:

• In-house marketers reporting on modern search performance
• Agencies managing visibility across Google and AI platforms
• SEO professionals expanding into AI search optimization

Across these roles, Semrush One supports teams that need search visibility measured holistically across traditional search and AI discovery. With both SEO and AI Visibility Toolkits, your team can audit AI visibility, benchmark AI mentions, and create combined SEO+AI search marketing reports. 

Semrush Plans Comparison FAQs

Is Semrush One worth it for agencies?

Semrush One is designed for agencies and teams managing multiple domains who want to deliver SEO and AI visibility insights without using separate tools.

For smaller brands and agencies with less than 5 clients, Semrush One Starter is a solid option. 

For growing brands and agencies with 5-15 clients to manager, Semrush One Pro+ offers expanded limits to help you scale. 

Semrush One Advanced is the best option for large agencies and businesses that want maximum power and automation. 

Note: Semrush doesn’t stop there. The Semrush Enterprise platform offers custom solutions for enterprise-level businesses that need the absolute highest level of SEO and AI visibility data, consulting, and automation. 

How Much Does Semrush One Cost?

Semrush One pricing varies by tier and billing cycle. Current pricing and plan details are available on the Semrush One pricing page.

What does Semrush One include?

Semrush One includes core Semrush SEO features along with the AI Visibility Toolkit, allowing users to manage search rankings, content performance, and AI-driven brand visibility from the same account.

What’s the difference between Semrush Guru and Semrush One Pro+?

Semrush Guru is the middle tier of the SEO Toolkit, focused on traditional SEO workflows, while Semrush One Pro+ is the middle tier of Semrush One. Semrush One Pro+ includes everything in the Guru plan plus the AI Visibility Toolkit for tracking and optimizing AI-driven search exposure.

Final Verdict: Which Semrush Plan Should You Choose?

If you’re only measuring traditional rankings, you’re missing the newest part of the picture.

As AI-driven discovery finds brands through generated answers and recommendations, your total search visibility hinges on tactics and insights beyond traditional SEO metrics. 

Semrush One expands your view of insights by measuring AI visibility on top of SEO, in the same platform and reporting structure you already rely on. 

Choose the tier that matches your scale based on your business size and plans to scale.

Try Semrush One